Why hire Grafik Scenes?

Proffessional graphic artists like myself work with clients to achieve the most impact from the advertising while staying with in the budgets of small and large business. When you have limited budgets for your company, you want to consider choices that ensure you have the right designer working for you. With printed media or any advertising for that fact, if you haven't captured the attention of your target viewers in the first 2 seconds, then in all probability your ad or message will not get read and certainly not remembered. Now that seems rather harsh, but it is true …you could try a few simple tests to prove this point to yourself. Flash some ads in a magazine or business cards in front of a trusty volenteer about 3 or 4 feet away and for not more than 2 or 3 seconds and see if they can remember what they saw, or even identify what kind of business was being advertised or what they were selling. It will surprise you, and in some cases make you mad, especially if you paid someone big bucks to design it for you. When it comes to viewing anything, be it advertising or even a simple word document, there are basic rules of good layout and design that must be followed in order for your advetising to work.

With the rise in home desktop publishers, we witness less and less good layout & design principles in printed media and on the internet. People like to do it themselves, and hey they do and are usually quite proud of what they have done, but, if they have no training in Layout & Design then in fact what they did do was spend countless hours in front of a computer screen creating something that looks fantastic and with absolutely no experience using these rules of basic principles for the purpose of advertising, what they designed although it looks great, it might not work!

The big WWW is no acception! Some web designers will tell you that these principles don't apply to the internet. HA, that is the biggest pile of dog doo doo I have ever heard. When I went back to school specifically to understand what good layout and design is. The big surprise to me it has nothing to do with what I thought it did. It is not necessarily the prettiest flashiest ad or the best graphics but how, when and where they are used in strict accordance to these basic principles and you need to be aware them at all times. There are no exceptions to this! In fact if you ignore these princilples, you will create confusion rather than an understanding of the ad or point your trying to make!

Design principles are not what you might think they are. They are based on 100's of years of study on just how the human brain perceives what it sees. This fact is true whether it is in print media or on the screen in front of you! I used to think I was a great designer until I learned that it had nothing to do with the design but everything to do with the layout. The easy and comfortable reading and instant understanding your brain requires to take it all in, will be a huge deciding factor for your potential consumers.

My teacher, Mimmo Carbone, has been in the graphic industry for over 40 years, "MY GOAL" is to be as sharp and brilliant as he is. I was amazed at what I had learned and everyday I remember his words of wisdom and it is still as much a new lesson as it is a challenge to keep in perspective what I am trying to accomplish. I must continuously ask myself… Is this working or does it just look pretty?

I am a detail freak and at the very least I have to be able to design Graphic Ads and Web Sites that work. I have the ability to think way outside the box and combined with my creative talent, I am positive GRAFIK SCENES can create advertising that will work for you, your business and your budget!

, grafik artist